Capabilities

From early ideas to public engagement, I build the strategies, programs, partnerships, and communications that help cultural projects take shape and grow.

  • Helping artists and organizations turn ambitious ideas into clear, sustainable initiatives through organizational development, positioning, research, and long term strategic planning.

  • Developing distinct public identities and narratives through communications strategy, brand messaging, digital platforms, publishing, and audience focused storytelling.

  • Creating exhibitions, conversations, educational programs, events, and interdisciplinary experiences from initial concept through production and public engagement.

  • Building meaningful relationships across artists, institutions, brands, funders, and communities to expand reach, create opportunities, and foster lasting cultural exchange.

  • Developing strategies that connect cultural work with broader audiences through digital engagement, communications, programming, partnerships, and community building.

Case Studies

Alfredo Jaar Studio

  • Since 2024, I have worked with Alfredo Jaar Studio to develop its digital communications and expand how audiences engage with Jaar’s practice beyond exhibitions and institutions. My work spans social media, website development and updates, newsletters, digital storytelling, and audience strategy, creating a more connected digital presence for the Studio.

  • Despite Alfredo Jaar’s extensive international career, much of the context surrounding his projects, exhibitions, research, and archive had limited visibility across the Studio’s digital channels. The challenge was to create a stronger and more cohesive digital presence while maintaining the intellectual rigor and visual language of his practice.

  • I developed the Studio’s social and digital communications strategy, establishing its editorial voice, visual direction, content framework, and publishing cadence. Alongside launching and managing its dedicated social media presence, I work on ongoing website updates, newsletters, and longer-form digital storytelling, using current exhibitions alongside archival projects, texts, publications, and research to create greater access to Jaar’s work and ideas.

    • Launched the Studio’s first dedicated Instagram presence, growing the audience to more than 3,000 followers within its first month.

    • Developed an ongoing social media strategy connecting current exhibitions with more than four decades of projects, research, and archival material.

    • Manage website updates and digital content, keeping the Studio’s exhibitions, projects, news, and public information current.

    • Develop newsletters and email communications around exhibitions, publications, projects, and Studio updates.

    • Introduced longer-form digital storytelling, including a Substack initiative focused on the research, texts, and ideas surrounding Jaar’s work.

    • Built a more cohesive digital communications framework across social media, website, newsletters, and editorial content.

ISE-DA

  • As Communications & Partnerships Director, I led communications, digital strategy, partnerships, and audience development for ISE-DA, an organization focused on cultivating the next generation of collectors and cultural stewards through education, access, and community.

  • As ISE-DA entered a period of growth, it needed a stronger public identity, more cohesive communications, and partnerships capable of expanding its programming and reach while making contemporary collecting more approachable to new audiences.

  • I led a comprehensive communications refresh spanning website redevelopment, messaging, newsletters, content, and digital storytelling. In parallel, I developed institutional and brand partnerships and helped shape educational programs connecting collectors directly with artists and cultural leaders.

    • Led a complete website and communications platform redesign.

    • Increased website engagement and average visitor dwell time by more than 30%.

    • Developed newsletter strategies achieving 60%+ open and click-through rates.

    • Built partnerships with Soho House, Soho Works, Mastercard, Black Trustees Alliance, Ten to One Rum, IBest Wines, and others.

    • Expanded educational programming around contemporary art, collecting, and cultural stewardship.

Temperature Check

  • I helped establish Temperature Check from its earliest stages, transforming an emerging concept into a nonprofit initiative centered on contemporary art, education, dialogue, and community. My work focused on building the institutional, communications, programming, and governance foundations required for its launch.

  • Before launching publicly, Temperature Check needed more than a compelling mission. It required an organizational identity, governance and board structure, programming model, communications platform, partnership strategy, and roadmap for sustainable growth.

  • Working alongside leadership, I helped define the organization's public identity and programming framework while developing communications, audience engagement, board recruitment, fundraising priorities, partnerships, and operational systems. I also helped produce its inaugural programs and public launch.

    • Established key organizational and communications infrastructure for the nonprofit's rollout.

    • Helped develop its governance structure and board recruitment strategy.

    • Built a programming framework spanning artist conversations, education, and community engagement.

    • Produced an over-capacity launch program featuring Tschabalala Self and Brandon Blackwood that generated 75+ expressions of interest.

    • Established a foundation for partnerships, fundraising, and long-term organizational growth.

Artmatic

  • I helped Artmatic develop and launch a cultural concierge service designed to connect collectors and culturally curious audiences with artists, institutions, exhibitions, and experiences. The work combined cultural strategy and programming with the digital tools needed to introduce, communicate, and grow the new offering.

  • The goal was to create an offering that went beyond traditional VIP or hospitality services, combining art-world knowledge, personal relationships, and cultural access within a distinct and accessible brand experience.

  • I helped shape the concept, positioning, partnerships, and programming behind the service while developing its digital presence and client communications. This included website development, newsletters and email communications, digital content, curated cultural recommendations, and tailored experiences around exhibitions, art fairs, private gatherings, and cultural events. The Gathering Dinner Series became one of the service’s recurring platforms for bringing artists, collectors, curators, and cultural leaders together.

    • Helped launch a new cultural concierge offering expanding Artmatic’s work into programming and cultural experiences.

    • Developed the website and digital communications supporting the introduction and growth of the service.

    • Created newsletters and curated digital content to maintain relationships with clients and audiences beyond individual events.

    • Produced The Gathering Dinner Series alongside Art Basel Miami Beach and Frieze.

    • Developed collaborations with ArtNOIR and MoMA PS1, expanding Artmatic’s network across the contemporary art ecosystem.

Storage Gallery

  • Not Yet Free was a multidisciplinary public program bringing together artists, filmmakers, musicians, and activists from South Africa, the United States, and Japan. Following a month-long residency in Johannesburg, the project culminated in New York City with programming commemorating the 40th anniversary of the Soweto Youth Uprising through visual art, music, film, and public dialogue.

  • The project needed to translate an international artistic collaboration into an accessible public experience that honored the history of the Soweto uprising while connecting it to contemporary conversations around freedom, education, and social justice.

  • As part of the producing team, I supported communications, partnerships, event logistics, audience engagement, and production across a multidisciplinary group of international collaborators. The program integrated art, film, music, conversation, and large-scale media into a cohesive public experience.

    • Helped deliver a large-scale multidisciplinary program in New York City.

    • Coordinated production and communications across international creative teams.

    • Connected contemporary artistic practice with dialogue around history, identity, and social change.

    • Contributed to a project featured by OkayAfrica for its international artistic collaboration and public engagement.

One Future Presents Not Yet Free

  • As Marketing & Programming Director, I helped shape House of Ease as a multidisciplinary creative community centered on collaboration, artistic experimentation, and social impact. My work connected programming and cultural production with brand strategy, digital communications, fundraising, and community building.

  • House of Ease had a strong creative network and ambitious ideas but needed a clearer identity and digital infrastructure to connect its programs, collaborators, and growing community.

  • I developed an integrated communications and programming strategy spanning a new website, newsletters, social media, digital storytelling, and fundraising campaigns. Alongside its digital presence, I helped develop and produce retreats, workshops, community gatherings, Juneteenth programming, and multidisciplinary projects bringing together artists, filmmakers, educators, musicians, and activists.

    • Led the redesign and development of the House of Ease website and broader digital presence.

    • Developed newsletters, social media strategy, and ongoing digital content to strengthen community engagement.

    • Created and managed the communications and fundraising campaign for Bodymore, with its Kickstarter reaching 107% of its funding goal.

    • Developed multidisciplinary programming connecting artists and creative communities across different practices.

    • Supported Bodymore through its international festival run, including the Pan African Film Festival, Toronto Black Film Festival, British Urban Film Festival, and Maryland International Film Festival.

House of Ease Productions

  • I worked alongside Storage Gallery founder Onyedika Chuke during a formative period for the gallery, helping build its Lower East Side space and later its new Tribeca location from the ground up. My role crossed gallery operations, exhibitions, communications, artist relations, events, and audience development, helping create the infrastructure behind the gallery as it grew.

  • Building an independent gallery in New York meant establishing much more than a physical exhibition space. Storage needed operational systems, artist and collector relationships, exhibition workflows, communications, and a recognizable public presence. The move to Tribeca introduced a second challenge: translating that foundation into a larger space and more ambitious stage of growth.

  • Working closely with the founder, I helped build the systems behind day-to-day gallery operations while supporting exhibitions from planning and artist coordination through installation, opening, and sales. I also worked across communications, events, collector engagement, vendors, and visitor experience. For the Tribeca expansion, I helped establish the new space and adapt existing processes to support a larger exhibition program and growing audience.

    • Helped build Storage Gallery's operational and organizational foundation during its early development.

    • Supported the gallery's growth from its Lower East Side beginnings through the opening of its expanded Tribeca location.

    • Established workflows supporting exhibitions, artist coordination, events, sales, and day-to-day gallery operations.

    • Cultivated relationships with artists, collectors, curators, vendors, and cultural partners as the gallery's network expanded.

    • Helped produce exhibitions and public events that strengthened Storage's presence within New York's contemporary art community.